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| − | '''The Coca-Cola Company'''<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> is an American multinational</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> The company is best known for its flagship product [[Coca-Cola]] |
+ | '''The Coca-Cola Company'''<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> is an American multinational</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> The company is best known for its flagship product [[Coca-Cola]]</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">, invented in 1886 by pharmacist </span>[[John Pemberton|John Smith Pemberton]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in Columbus, Georgia</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">.</span><span style="color:rgb(0,0,0);font-family:sans-serif;font-size:11px;line-height:11px;"> </span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">The Coca-Cola formula and brand was bought in 1889 by </span>[[Asa Candler]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. The current CEO is [[Muhtar Kent]].</span> |
==Acquisitions== |
==Acquisitions== |
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<p style="font-size:13px;"><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">The company has a long history of acquisitions. Coca-Cola acquired </span>[[Minute Maid]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in 1960,</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> the Indian cola brand </span>[[Thums Up]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in 1993,</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> and </span>[[Barq's]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in 1995.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> In 2001, it acquired the </span>[[Odwalla]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> brand of fruit juices, smoothies and bars for $181 million.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> In 2007, it acquired </span>[[Fuze Beverage]] <span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">from founder Lance Collins and Castanea Partners for an estimated $250 million.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> The company's 2009 bid to buy a Chinese juice maker ended when China rejected its $4.2 billion bid for the </span><span style="line-height:19px;">Huiyuan Juice Group</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> on the grounds that it would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> In 1982 Coca-Cola made its only non-beverage acquisition, when it purchased Columbia Pictures</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> for $692 million. It sold the movie studio to Sony</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> for $1.5 billion in 1989.</span></p> |
<p style="font-size:13px;"><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">The company has a long history of acquisitions. Coca-Cola acquired </span>[[Minute Maid]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in 1960,</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> the Indian cola brand </span>[[Thums Up]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in 1993,</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> and </span>[[Barq's]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in 1995.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> In 2001, it acquired the </span>[[Odwalla]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> brand of fruit juices, smoothies and bars for $181 million.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> In 2007, it acquired </span>[[Fuze Beverage]] <span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">from founder Lance Collins and Castanea Partners for an estimated $250 million.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> The company's 2009 bid to buy a Chinese juice maker ended when China rejected its $4.2 billion bid for the </span><span style="line-height:19px;">Huiyuan Juice Group</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> on the grounds that it would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> In 1982 Coca-Cola made its only non-beverage acquisition, when it purchased Columbia Pictures</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> for $692 million. It sold the movie studio to Sony</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> for $1.5 billion in 1989.</span></p> |
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Revision as of 12:26, 22 August 2016
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Smith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. The current CEO is Muhtar Kent.
Acquisitions
The company has a long history of acquisitions. Coca-Cola acquired Minute Maid in 1960, the Indian cola brand Thums Up in 1993, and Barq's in 1995. In 2001, it acquired the Odwalla brand of fruit juices, smoothies and bars for $181 million. In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 million. The company's 2009 bid to buy a Chinese juice maker ended when China rejected its $4.2 billion bid for the Huiyuan Juice Group on the grounds that it would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal. In 1982 Coca-Cola made its only non-beverage acquisition, when it purchased Columbia Pictures for $692 million. It sold the movie studio to Sony for $1.5 billion in 1989.