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Sergio Zyman

Born July 30, 1945
Nationality United States

Sergio Zyman is a Mexican marketing executive best known as the marketer behind the failed launch of New Coke, now regarded as one of the greatest marketing blunders of all time.

Business History with the Coca-Cola Company[]

In a May 1, 1995 cover story Fortune Magazine referred to New Coke as the biggest marketing blunder since the launch of Ford's Edsel. New Coke was launched with an improved flavor that replaced the original Classic Coke flavor. After significant consumer opposition Classic Coke was reintroduced in just 77 days. Since leaving the Coca-Cola Company Zyman launched a consulting firm called the Zyman Group that he sold to MDC Partners Inc., a Canadian advertising firm holding company, for around $60 million in April 2005. Zyman is currently a paid professional public speaker, and can be booked. He can be seen in this role on as a paid speaker at the Kitchen Bath Industry Show (KBIS) held April 14–18, 2010 in Chicago. Sergio Zyman is now on the Board of Directors of Upstream Worldwide parent company of


Sergio Zyman is of Mexican Jewish heritage and is originally a native of Mexico City. He attended executive programs at Harvard University and graduate schools in London, Paris and Jerusalem though his professional resume does not list a graduate degree.