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'''[[File:To-move-to-the-beat.jpg|thumb]]Move to the Beat'''<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> is the name of </span>[[Coca-Cola]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">'s promotional campaign for the </span>2012 Summer Olympics<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in London.</span><span style="color:rgb(0,0,0);font-family:sans-serif;font-size:11px;line-height:11px;"> </span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">"</span>Anywhere in the World<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">", the song by </span>Mark Ronson<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> and </span>Katy B<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> is the "centerpiece" of the campaign.</span>
 
'''[[File:To-move-to-the-beat.jpg|thumb]]Move to the Beat'''<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> is the name of </span>[[Coca-Cola]]<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">'s promotional campaign for the </span>2012 Summer Olympics<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> in London.</span><span style="color:rgb(0,0,0);font-family:sans-serif;font-size:11px;line-height:11px;"> </span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">"</span>Anywhere in the World<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">", the song by </span>Mark Ronson<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> and </span>Katy B<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> is the "centerpiece" of the campaign.</span>
 
   
 
==<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">Details</span>==
 
==<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">Details</span>==
 
<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">Sponsored by </span>Coca-Cola<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">, Move to the Beat draws inspiration from the music of </span>London<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> and hopes to connect young people, predominantly teenagers, to the </span>Olympic Games<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">.</span><span style="color:rgb(0,0,0);font-family:sans-serif;font-size:11px;line-height:11px;"> </span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">The campaign was officially unveiled in September 2011.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> Five athletes, chosen for embodying "values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement", will act as ambassadors of the Move to the Beat campaign. Ambassadors include Mexican </span>taekwondo<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> athlete </span>María Espinoza<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> (aged 23), Singaporean </span>archer<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> Dayyan Jaffar (aged 17), British </span>table tennis<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> player Darius Knight (aged 21), American </span>hurdler David Oliver<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> (aged 29), and Russian </span>sprinter<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> </span>Kseniya Vdovina<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> (aged 24).</span>
 
<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">Sponsored by </span>Coca-Cola<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">, Move to the Beat draws inspiration from the music of </span>London<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> and hopes to connect young people, predominantly teenagers, to the </span>Olympic Games<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">.</span><span style="color:rgb(0,0,0);font-family:sans-serif;font-size:11px;line-height:11px;"> </span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;">The campaign was officially unveiled in September 2011.</span><span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> Five athletes, chosen for embodying "values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement", will act as ambassadors of the Move to the Beat campaign. Ambassadors include Mexican </span>taekwondo<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> athlete </span>María Espinoza<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> (aged 23), Singaporean </span>archer<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> Dayyan Jaffar (aged 17), British </span>table tennis<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> player Darius Knight (aged 21), American </span>hurdler David Oliver<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> (aged 29), and Russian </span>sprinter<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> </span>Kseniya Vdovina<span style="color:rgb(0,0,0);font-family:sans-serif;line-height:19px;"> (aged 24).</span>
[[Category:Coca cola]]
 
 
[[Category:Coca-Cola]]
 
[[Category:Coca-Cola]]
[[Category:Coca Cola]]
 
[[Category:Olympics]]
 
[[Category:Move to the beat]]
 
[[Category:Promotion]]
 
[[Category:Campaign]]
 

Latest revision as of 23:49, 2 November 2016

To-move-to-the-beat.jpg

Move to the Beat is the name of Coca-Cola's promotional campaign for the 2012 Summer Olympics in London. "Anywhere in the World", the song by Mark Ronson and Katy B is the "centerpiece" of the campaign.

Details[]

Sponsored by Coca-Cola, Move to the Beat draws inspiration from the music of London and hopes to connect young people, predominantly teenagers, to the Olympic Games. The campaign was officially unveiled in September 2011. Five athletes, chosen for embodying "values of positivity and optimism that are at the heart of Coca-Cola and the Olympic movement", will act as ambassadors of the Move to the Beat campaign. Ambassadors include Mexican taekwondo athlete María Espinoza (aged 23), Singaporean archer Dayyan Jaffar (aged 17), British table tennis player Darius Knight (aged 21), American hurdler David Oliver (aged 29), and Russian sprinter Kseniya Vdovina (aged 24).