The annual Macy's Thanksgiving Day Parade in New York City, the world's largest parade, is presented by the U.S.-based department store chain Macy's. The tradition started in 1924, tying it for the second-oldest Thanksgiving parade in the United States with America's Thanksgiving Parade in Detroit (with both parades being four years younger than Philadelphia's Thanksgiving Day Parade). The three-hour Macy's event is held in Manhattan starting at 9:00 a.m. Eastern Standard Time on Thanksgiving Day, and has been televised nationally on NBC since 1952. Employees at Macy's department stores have the option of marching in the parade.
In 2018, Coca-Cola debuted a new float in the 92nd Annual Macy's Parade called "I Like to Teach the World of Song". ParadeMan1986 Studios made a post Question Of The Week 4/39 PolarJack77 4. Chick-Fil-A, Apple and Coca-Cola floats debut in the 92nd Annual Macy's Thanksgiving Day Parade.