300px-Lift (soft drink).jpg

Lift is a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Latin America, Germany, Austria, and Eastern Europe since the 1970s, which is carbonated and flavored with fruit juice.

Worldwide Marketing[edit | edit source]

Lift is only available in the Lemon flavor in Australia and New Zealand. Coca-Cola's Australian website states that Lift Lemon (the only variety readily available in Australia) is "an Australian phenomenon, designed for the Australian market". In Germany, the Lift flavour was Lemon in the 1970s. Currently, it is Apple. Coca-Cola later expanded Manzana Lift into the United States in the early 2000s, where it was sold briefly, on a regional basis, as Manzana Mía. In Guatemala, The Coca-Cola Company sells a grapefruit soda under the Lift brand.

In 2015, the Australian Lift was rebranded as Fanta Lemon Lift, ending its time as an independent brand.

Product Variations[edit | edit source]

  • Lift (Grapefruit)
  • Lift Plus
  • Lift Plus Light
  • Lift Plus Extra Strength
  • Lift Apple (Manzana Lift)
  • Lift Apple Blackcurrant
  • Lift Apple Lemon
  • Lift Apple Peach
  • Lift Cherry
  • Lift Grape
  • Lift Lemon
  • Lift Orange
  • Lift Peach
  • Lift Pear
  • Lift Raspberry
  • Lift Vanilla Cream
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